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Spectrum Intern - SPT, Domestic Marketing - Fall Session 2015-CUL00003640

Company Name:
Genesis Global Recruiting, Inc
Spectrum Intern - SPT, Domestic Marketing - Fall Session 2015-CUL00003640

Description

This SPT US Domestic Marketing Team is responsible for supporting marketing efforts for all SPT properties, including first run syndication, network, cable, and digital shows. The Domestic Marketing Department creates both traditional and digital campaigns with network and cable partners, as well as supports and develops merchandising efforts and opportunities.
Throughout the course of the internship, interns will:
- Monitor the promo tracking for SPT series
- Compile digital audits on SPT brands
- Write script coverage for various shows and pilots
- Help support planning, information sharing, and global rollout for all SPT series
- Research online marketing opportunities and trends with partners like Facebook, Twitter, iTunes, and YouTube
- Research potential vendors for specific SPT projects and shows
- Help plan and execute al l One Sony synergy efforts
- Work on special projects as assigned by the marketing group
The intern will gain knowledge of brand and franchise marketing initiatives including broadcast and cable network support, digital distribution, social media strategy, brand integrations, licensing/merchandising, and all downstream series support. This opportunity will foster an understanding of corporate protocol, internal group division, and how a marketing campaign moves forward from initiation to implementation.
Skills and Qualifications:

Currently enrolled in a 4-year college/ university
A strong interest in entertainment marketing
Computer applications: Proficient in Excel, Word, PowerPoint
A firm understanding of social networking
A passion and knowledge of the web, social networks, gadgets, and convergence of entertainment
Strong organization and communication skills
A desire to personally and professionally grow
Ability to multi-task
The Spectrum Internship Program's Fall session is a part-time, 20 hour/ week commitment lasting for a 14 week period from mid-September through mid-December. All applicants must be in good academic standing and available for the entire 14 week session.

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