Advertising Insights Manager, Prime Video Ads
Want to be part of a team that is helping Amazon redefine the future of video advertising? Prime Video is looking for a world-class Advertising Insights Manager to help us uncover advertiser needs and translate them into actionable insights that drive results.
This role is essential in understanding advertiser perceptions of Prime Video and helping the organization make informed decisions related to marketing strategies, product development, and positioning.
Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices.
Prime Video is a rising player in this space.
We have differentiated assets in terms of consumer experiences and audience insights against a breadth of exclusive content which positions us well for the long-term.
As an ideal candidate, you have a deep understanding of traditional market research methods and best practices in the advertising industry.
You are a passionate researcher with uncanny observational and analytical skills, an impressive ability to collaborate with other teams, and a relentless determination to do what is right for advertising partners.
You work with minimal direction and move quickly while delivering high-quality outputs.
Key job responsibilities Collaborate with marketing teams to develop effective marketing strategies and campaigns based on advertiser insights.
Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.
Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.
Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.
Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.
Track sentiment across different online and offline channels to gauge brand health and reputation.
Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.
Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USABasic qualifications- 4
years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teamsPreferred qualification - Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and processAmazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation, please visit https:
//www.
amazon.
jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets.
The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market.
Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company.
Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information, please visit https:
//www.
aboutamazon.
com/workplace/employee-benefits.
This position will remain posted until filled.
Applicants should apply via our internal or external career site.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
This role is essential in understanding advertiser perceptions of Prime Video and helping the organization make informed decisions related to marketing strategies, product development, and positioning.
Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices.
Prime Video is a rising player in this space.
We have differentiated assets in terms of consumer experiences and audience insights against a breadth of exclusive content which positions us well for the long-term.
As an ideal candidate, you have a deep understanding of traditional market research methods and best practices in the advertising industry.
You are a passionate researcher with uncanny observational and analytical skills, an impressive ability to collaborate with other teams, and a relentless determination to do what is right for advertising partners.
You work with minimal direction and move quickly while delivering high-quality outputs.
Key job responsibilities Collaborate with marketing teams to develop effective marketing strategies and campaigns based on advertiser insights.
Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.
Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.
Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.
Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.
Track sentiment across different online and offline channels to gauge brand health and reputation.
Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.
Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USABasic qualifications- 4
years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teamsPreferred qualification - Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and processAmazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation, please visit https:
//www.
amazon.
jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets.
The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market.
Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company.
Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information, please visit https:
//www.
aboutamazon.
com/workplace/employee-benefits.
This position will remain posted until filled.
Applicants should apply via our internal or external career site.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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